Just like Christmas, every year my MUA friends and I wait patiently for the International Makeup Artist Trade Show in Pasadena. But unlike the other years, this time we were pro members-- going to pro night. This was so FUCKING exciting. For those of you who have no idea what I’m talking about, it’s like being invited to the adult’s table after years of sitting with the kids for Thanksgiving dinner. We were a part of the big kid crowd. And while big kids get the pleasure of “adult conversation”, our version of adulting was us covering our hands and arms in lipstick yelling, “YAAAAASSS QUEEEEN” (Judge us-- I dare you).
Our number one stops at IMATS are always the vendors with the longest lines: Anastasia Beverley Hills and Dose of Colors. To our surprise, there was barely a line for either of these brands-- so we took our sweeeeeet. ass. time. at each vendor to pick and choose the products we really wanted. No rushing, no forgetting, and no impulse buying.. Well, not a TON of impulse buying. Who am I kidding, impulse buying is instrumental in beauty businesses becoming successful. So fine, there was a lot of impulse buying, but we didn't feel rushed about it.
Anyway, Pro night was a dream-- the ease and simplicity of wandering around each vendor and talking to other professionals was incredible. If you have the chance to visit pro night, I would advise you to do it soon. All you need to do it go to IMATS.net and apply! 10/10, would definitely recommend.
DAY 2
One of the BEST things about attending IMATS, are the monsters. YES-- I said Monsters, the creations, the crazy silicone molds and the models walking around the floor taking selfies with fans. It is hands down one of my favorite things to do. I've always tried to convince my friends to stick around towards the end of the show to see all of the creations. The problem is that sticking around towards the end of the day meant buying more things-- because duh. I'm at a makeup show. But the quality time and talent that it takes to create these monsters is incredible! I've always admired the artwork and i'm always so excited to see the final products. Check out a few of my favorite monsters below!
